Connecting Regions, Empowering Growth: Lohmann Expands Its Global CRM Platform to Asia

Lohmann has reached another milestone on its digital transformation journey: its new global CRM platform has now gone live in Thailand, India, South Korea and China, connecting sales teams across EMEA, the Americas and APAC within one unified system. 

This step marks a significant advancement in building a global sales network that is more transparent, collaborative and data-driven than ever before. 

“This project is much more than a system rollout – it’s a strategic enabler for Lohmann’s long-term growth,” says Michal Wielicki, Head of Global Sales Excellence. “By connecting people, processes and data across continents, we are laying the foundation for an even more customer-focused and agile global organization.” 

A milestone for collaboration and efficiency 

The expansion into the APAC region follows successful implementations in Europe and the Americas. The go-live was driven by close collaboration between the global CRM Core Team and the local sales organizations – ensuring smooth transitions, strong user engagement and rapid adoption. 

The new platform provides unified access to customer and pipeline data worldwide, enabling better insights, faster decision-making, and closer alignment between regional and global sales strategies. 

“What truly makes this project successful is the dedication of our teams,” adds Michal Wielicki. “Digital tools only unfold their full potential when people work together to make them part of everyday business.” 

Driving sustainable growth worldwide 

With all key sales regions now connected, Lohmann is well positioned to leverage global synergies and enhance its focus on customer relationships and sustainable business growth. The coming months will focus on user support, continuous optimization, and further integration of local market needs. 

This achievement highlights once again what drives Lohmann forward: strong collaboration, shared vision and commitment to innovation – turning digital transformation into real business impact.